Best known for its adaptogenic effects, ashwagandha has become popular as a dietary supplement for stress relief. However, its inclusion in food and beverage products offers a growth opportunity for brands looking to provide unique market solutions. In addition, evolving research suggests ashwagandha shows promise for health benefits in sports nutrition, memory and aging, immune support and more.
Table of Contents
- Viewpoint: Understanding Ashwagandha: Research and Mechanisms of Action
by Danielle Rose
- Ashwagandha in America: Ayurveda Meets the New Millennium
by Brenda Porter-Rockwell
Takeaways for Your Business
- Ashwagandha (Withania somnifera) is also called Indian ginseng, poison gooseberry and winter cherry.
- Ashwagandha's adaptogenic and whole-body approach promotes an overall feeling of well-being.
- U.S. sales of ashwagandha products jumped 63 percent from 2015 to 2016, according to SPINS.