Slide Show: Responding to Global Consumer Trends

Previous 2/12 Next

Major Consumer Trends in the Supplements Sector

Consumers are seeking a variety of key attributes in their dietary supplements. Although price sensitivity is on the list, so are more altruistic traits, such as a preference for social responsibility and sustainability. Additional desires include: natural, clean label, a focused set of functional benefits, local, food as a delivery format option (as opposed to only pills) and comprehensible clinical research.