Ashwagandha (Withania somnifera Dunal) has been used in Ayurveda, the 5,000-year-old Indian system of medicine, as a rejuvenative and daily tonic for many centuries. Modern-day usage of this Indian botanical in North America, Europe and Australia has focused largely on aiding mind-based functions like stress relief and cognition; however, formulators have also begun tapping the herb for more physical applications such as sports nutrition and reproductive health.
Ashwagandha offers a diverse set of active constituents believed to be responsible for multiple therapeutic properties. The synergistic effect has been shown to support an array of benefits, ranging from enhanced sleep, memory and focus to overall quality of life. Western markets are poised for growth as the ingredient becomes more familiar to consumers through product launches spanning cereals, bars, beverages, cookies/biscuits and powders.
- More than 140 withanolides from ashwagandha have been isolated and are being studied.
- Newer production delivers ingredients suitable for a range of delivery formats beyond supplements.
- A full-spectrum botanical, ashwagandha helps maintain balance throughout the body's systems.