Ayurveda, a 5,000-year-old health system that promotes balance as the way to support whole wellness, is more relevant now than ever as consumers seek natural solutions for some of their most common health issues. In a time when people are looking beyond pharmaceuticals (and their side effects), Ayurveda empowers customers to personalize their health care with natural, science-backed solutions that harmonize body, mind and spirit. It harnesses holistic living and the power of adaptogenic herbs that have worked for millennia to soothe today’s top concerns: the stress, insomnia and fatigue flaring up from modern life. Experts agree that what will truly launch Ayurveda in America is people trying it and finding its value firsthand.
Here are the basics of Ayurveda, modern applications and strategies for bringing it all into your store to help customers discover this powerful way to feel their best.
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