Consumers are gravitating toward clean label, nutrient-dense foods and beverages. Incorporating a powerhouse adaptogen such as ashwagandha provides additional appeal, particularly when the ingredient is supported by clinical research and strong branding. Good Seed Burgers Curried Sweet Potato hempseed burger, Good Superfoods Chocolate bars and Further Fuel Energy Boosting Soft Chews represent the diverse range of products drawing on the functional benefits of KSM-66 Ashwagandha.
- Formulation is key to ensure a winning combination of efficacy, flavor and delivery method.
- Sports drinks offer opportunity, as nearly half of users consume them even when not working out.
- Concentrated ashwagandha derived from traditional extraction methods provides several advantages.
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