Ashwagandha (Withania somnifera) is one of the most revered plants in traditional Ayurvedic medicine. Today, it is also one of the more commercially successful botanicals, reaching an estimated US$12.24 million in sales between natural and mainstream channels in 2017. Overall, U.S. sales of products containing ashwagandha hit more than $13 million by the end of 2016.
Ashwagandha belongs to a group of rejuvenating herbs called ‘rasayanas,' which have a special affinity for reproductive tissues and help to nourish vital organs to invigorate sexual function. Ashwagandha is also an adaptogen, a loosely defined family of plants that are generally considered nontoxic and that can help modulate stress in different forms.
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