Boosting the impact of sports supplements with ashwagandha - case study

The sports nutrition market is the most explosive growth category in the consumer health industry. The segment has experienced a 12 percent compound annual growth rate from 2012 through 2017, more than doubling the rate of other categories in nutritional supplements. Looking ahead, sports nutrition is expected to continue grow as diverse consumers embrace health goals. With ashwagandha valued for its adaptogenic properties, it can boost performance and combat stress. it’s an ingredient that is poised to enhance sports formulations.